One thing I found very interesting is that women's products are typically more expensive than men's products, even when the two products are the same, just in different packaging. I believe this is because women are encouraged to see their bodies as projects, and are therefore more willing to spend money on products that claim to improve their bodies.
I also found the gendering of non-gendered items as ridiculous. A few years ago, when Bic Pens for Her originally came out, Ellen Degeneres talked about them on her talk show.
One problem with the pens for women is that it genders all other pens as male. Therefore, women will be encouraged to spend more money on these pens because they are "specifically made to fit a woman's hand." On their website, Bic even puts Bic For Her under "Added Value Ballpoint Pens." What exactly is the added value? The pink color of the pen? The "For Her" written on the package? It just doesn't make any sense. And yet, women will buy them even though they are just like all other pens on the market. Ellen's commentary shows how ridiculous the whole idea is.
